ASCFG Webinars
Overview
The ASCFG is committed to providing our members with a world class professional development curriculum while meeting our members where they are -- in their homes. Here is an overview of the ASCFG webinar series and how they serve the industry.
Ask an Expert Monthly Webinar Series
The Ask an Expert series is the ASCFG's flagship webinar program, featuring experts who share their ideas, insights, and lessons learned on a specific topic. Driven by experience, these webinars provide a robust overview of the topic before an interactive question and answer opportunity for attendees.
Flowers are Serious Business Webinar Series
Flowers are Serious Business focuses on the legal, financial, and business issues and considerations cut flower farmers face when operating their business. These series feature 60-minute, Zoom-based presentations given by various experts, and is tailored specifically to address the needs of cut flower farmers. Recordings are now available to members in the Video Library.
Flowers are Serious Business Webinar Series
Digging Deep Webinar Series
Digging Deep is a deep dive into topics essential to growing a flower farming business. Our most recent series, completed in March 2026, featured 60-minute, Zoom-based presentations given by experts in integrated pest management, irrigation best practices, soil health, and more. Recordings are available for purchase by members in the store.
Research and the Flower Farmer
Research and the Flower Farmer connects specialty cut flower growers with current university and industry research through practical, grower-focused webinars. Sessions cover topics such as crop performance, postharvest handling, greenhouse production, season extension, and storage, emphasizing translating research findings into practical farm applications. Each webinar includes time for growers to ask questions and engage directly with the researcher. The series strengthens the connection between research and farm practice, helping ensure that ASCFG-funded research reaches growers and provides useful information for production and business decision-making.