About the ASCFG

Growers who learn together, grow together.

Grow Your Knowledge. Rooted in Community. Bloom to Succeed. Flower Forward.

Founded in 1988, the Association of Specialty Cut Flower Growers exists because we believe growers who learn together, grow together. Connection and the pursuit of excellence aren't just nice to have — they're what makes an operation thrive. When growers find their community, everything changes. That's why we're here: to educate, unite, support, and advance cut flower growers across North America.

Mission

Our mission is to support specialty cut flower growers by creating accessible educational opportunities and research for growers at every stage in their development of financially sustainable businesses. We build community through peer-to-peer learning and mentorship. We share an interest in environmental sustainability and the pursuit of personal and financial well-being and success.

What We Stand For

Four pillars guide how we communicate, how we make decisions, and how we serve our members:

Grow Your Knowledge — Science-based, trial-tested, peer-validated knowledge that makes you a better grower every season.
Rooted in Community — A community where growers support each other, building lasting relationships and a sense of belonging that goes far beyond any single conference.
Bloom to Succeed — Practical tools, business resources, and professional confidence to build a successful, sustainable cut flower operation.
Flower Forward — Advancing the specialty cut flower industry, elevating its profile and building a legacy of excellence for the growers who come after us.

Your Member Journey

The four pillars show what the ASCFG does. Your member journey shows what that feels like over time — meeting you wherever you are and carrying you forward: