ASCFG Events Calendar

Optimizing Websites for Marketing and Sales

Zoom

CEO Katie Elzer-Peters of Garden of Words, LLC. Wednesday, March 26, 2025, at 8:00 p.m. Eastern. With over fifteen years of marketing expertise for the green industry, Katie Elzer-Peters of Garden of Words LLC knows how agricultural professionals can set their online presence up for success. Join this incredible presentation on the importance of creating […]

Popped with Phebe: Pop Up Events, Workshops, and Unique Retail Options

Zoom

Phebe Robinson-Higgins of Grace Floral and Co. Tuesday, April 8, 2025, at 8:00 p.m. Eastern. Pop-up workshops are an exciting way for flower farmers and floral professionals to engage your community, to showcase your expertise, and create memorable experiences. Often hosted in third party retail and boutique spaces, these unique events are offer incredible opportunities […]

Effective Email Marketing for Cut Flower Farmers

Zoom

Angie Machado of Etereas Flowers, LLC. Tuesday, April 22, 2025, at 8:00 p.m. Eastern With unpredictable algorithms, uncertain legislation, and changing demographics, communicating with consumers has moved away from social media and onto building an email-based community through which you can directly contact your customers. Angie Machado is a marketing specialist and owner of Etereas […]

Preparing Effective Financial Statements for Your Farm

Zoom

Sarah Scott, CPA, Allegiant Tax & Accounting Services and Flower Farm. Monday, April 28, 2025, at 8:00 p.m. Eastern. Maintaining clear, accurate and timely financial statements is one of the most impactful investments you can make in the long-term success of your cut flower farm. Well-prepared statements ensure hassle-free internal and external audits, help guide […]