ASCFG Events Calendar

Ask an Expert: Wedding Floral Design

Zoom

Join Julie Raymond of Bittersweet Gardens for a wedding design demonstration during the July 2023 Ask an Expert session! During this Zoom-based presentation, Julie will design a wedding centerpiece and walk attendees through her process for customer engagement, project management, and design workflow. Julie has completed graduate work in horticulture at University of Massachusetts at […]

Ask an Expert: Floral Photography for Farmers

Zoom

A photograph speaks volumes to the viewer. A good photograph can boost sales, strengthen customer relationships (as they feel more a part of your farm with good images that tell an effective story), and increase the perceived value of your flower farm. A poor or non-existent photo can do the exact opposite. Learning to take […]

Ask an Expert: Growing Ranunculus

Zoom

Learn the basics of growing ranunculus in high tunnels, including high tunnel best practices, variety selection, the pre-sprouting process, transplanting, crop timing, spacing, pest and disease management, along with tips and tricks for producing ultra-high quality large blooms with long stems. Jenny Marks is owner of Trademarks Flower Farm, located in the Finger Lakes Region of […]

Ask an Expert: Biocontrols Pest Management

Zoom

Join us for the November 2023 Ask an Expert session, taught by Alison Kutz of Sound Horticulture. Three major threats to flower production are Aphids, Thrips, and (especially in the East) the Japanese beetle. This presentation will cover early detection and treatment of these pests, and how to handle in the least toxic manner. Since […]

Ask an Expert: Installing a Geothermal Greenhouse

Zoom

For the December 2023 Ask an Expert webinar, Rebecca Kutzer-Rice of Moonshot Farm will present on the recent installation of a geothermal heating system in a greenhouse on her cut flower farm. Rebecca will provide an overview of the funding, installation, and maintenance associated with the new greenhouse, and share recommendations for starting the process […]

Ask an Expert: Farm Service Agency Loans for Cut Flower Farmers

Zoom

Join the ASCFG for the January 2024 Ask an Expert session led by Emily Watson of Fernabelle Acres! In this session, Emily will share her experiences in pursuing a farm ownership loan with the Farm Service Agency. Loan applications can be a long, slow, and frustrating experience, and Emily shares that, "The process is not […]

Ask an Expert: Pricing & Selling to Florists

Zoom

Join the February 2024 Ask an Expert session for an exciting presentation by Ellen Frost, renowned florist! This session will dig into the nitty gritty details of pricing, touching on such topics including variety selection, availability lists, approaching florists, bunch sizes/stem length, and more. More details to come! Ellen Frost is the renowned florist of […]

Ask an Expert: Develop and Manage A La Carte Weddings

Zoom

Join Jennifer and Scott Joray from Eastern River Farm for the March 2024 Ask an Expert session! Jennifer and Scott are the wife and husband team behind Eastern River Farm and during this webinar, they will share their personal system for managing a la carte weddings on their farm, including how they market, book, style, […]

Ask an Expert: Not Your Grandma’s Dried Flowers

Zoom

Let's liberate cut flower farmers of this world from tedious rubber banding of bunches and climbing on ladders! Emily Patrick of Carolina Flowers will show you how to create high quality, colorfast, intact dried flowers quickly and efficiently. Emily has prepared and sold dried flowers for over five years and will share her hard won […]

Ask an Expert: Using the Paperpot Planting System for Specialty Cut Flowers

Zoom

Join the ASCFG for the May 2024 Ask an Expert session led by Julia Keel of Full Keel Farm! Julia will present on using the Paperpot system for cut flowers on her farm in Florida. After adopting the Paperpot trays in 2020, she estimates that about 85% of Full Keel Farm's 2024 crops will be […]

Ask an Expert: How Intellectual Property Can Protect and Grow Your Flower Business

Zoom

Join us for the June 2024 Ask an Expert session on intellectual property! Jenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about intellectual property issues that you can use to protect and grow your flower business. Briefly, intellectual property refers to the creative work or processes you […]

Ask an Expert: Drawbacks in Selling Invasives to Florists

Zoom

Curbing the Spread of Invasive Species in Flower Farming and Floristry Challenges and Solutions for Growers and Florists Invasive species are causing problems across farms, gardens, waterways, wildlife habitats, and landscapes. They are often foraged or grown by flower farmers and used in designs by florists. Sometimes this is intentional, while other times it results […]