ASCFG Events Calendar

Ask an Expert: Find and Keep Farm Employees, Part II of II

Zoom

Join us for the second moderated panel discussion featuring four cut flower farms throughout North America as they discuss the challenges of finding, training, and retaining farm employees. Inspired by the recent article, "How's Your Labor Situation?" in The Cut Flower Quarterly, these sessions will take a deep dive into agricultural employee management topics. Attendees […]

Ask an Expert: Selling Flowers to Florists

Zoom

Join the March 2023 Ask an Expert session for an exciting conversation between Maya Kosok and Ellen Frost, farmer and florist! This session will dig into the nitty gritty details of selling to florists, touching on such topics including variety selection, availability lists, approaching florists, bunch sizes/stem length, pricing, and more. Maya Kosok is the […]

Ask an Expert: Breeding Unique Zinnias

Zoom

Join us for the April 2023 Ask an Expert session, taught by zinnia expert Tiffany Jones of Blomma Flower Farm. Attendees can expect an overview of how to get started breeding zinnias, including the overall process; how to determine the breeding goal(s); and discover surprising details like the magic of “green seed” as well as […]

Ask an Expert: Cultivating Native Species in Cut Flower Farming

Zoom

Climate change, species decline and ecological breakdown brings renewed attention to what farms grow and how they grow them. One big question growers face is how do my crop and production choices affect my environment? And are there changes I could make to minimize negative impacts or even create positive ones? In this presentation, Matthew Dell […]

Ask an Expert: Growing Superb Celosia — Strategies and Tips

Zoom

Join us for the June 2023 Ask an Expert session, taught by Laura Beth Resnick of Butterbee Farm. Laura Beth grows celosia a million different ways: Inside, outside, pinched, not pinched, many successions, and lots of varietals. During this talk, Laura Beth will focus on the different approaches used at Butterbee Farm, the end goal of […]

Ask an Expert: Wedding Floral Design

Zoom

Join Julie Raymond of Bittersweet Gardens for a wedding design demonstration during the July 2023 Ask an Expert session! During this Zoom-based presentation, Julie will design a wedding centerpiece and walk attendees through her process for customer engagement, project management, and design workflow. Julie has completed graduate work in horticulture at University of Massachusetts at […]

Ask an Expert: Floral Photography for Farmers

Zoom

A photograph speaks volumes to the viewer. A good photograph can boost sales, strengthen customer relationships (as they feel more a part of your farm with good images that tell an effective story), and increase the perceived value of your flower farm. A poor or non-existent photo can do the exact opposite. Learning to take […]

Ask an Expert: Growing Ranunculus

Zoom

Learn the basics of growing ranunculus in high tunnels, including high tunnel best practices, variety selection, the pre-sprouting process, transplanting, crop timing, spacing, pest and disease management, along with tips and tricks for producing ultra-high quality large blooms with long stems. Jenny Marks is owner of Trademarks Flower Farm, located in the Finger Lakes Region of […]

Ask an Expert: Biocontrols Pest Management

Zoom

Join us for the November 2023 Ask an Expert session, taught by Alison Kutz of Sound Horticulture. Three major threats to flower production are Aphids, Thrips, and (especially in the East) the Japanese beetle. This presentation will cover early detection and treatment of these pests, and how to handle in the least toxic manner. Since […]

Ask an Expert: Installing a Geothermal Greenhouse

Zoom

For the December 2023 Ask an Expert webinar, Rebecca Kutzer-Rice of Moonshot Farm will present on the recent installation of a geothermal heating system in a greenhouse on her cut flower farm. Rebecca will provide an overview of the funding, installation, and maintenance associated with the new greenhouse, and share recommendations for starting the process […]

Ask an Expert: Farm Service Agency Loans for Cut Flower Farmers

Zoom

Join the ASCFG for the January 2024 Ask an Expert session led by Emily Watson of Fernabelle Acres! In this session, Emily will share her experiences in pursuing a farm ownership loan with the Farm Service Agency. Loan applications can be a long, slow, and frustrating experience, and Emily shares that, "The process is not […]

Ask an Expert: Pricing & Selling to Florists

Zoom

Join the February 2024 Ask an Expert session for an exciting presentation by Ellen Frost, renowned florist! This session will dig into the nitty gritty details of pricing, touching on such topics including variety selection, availability lists, approaching florists, bunch sizes/stem length, and more. More details to come! Ellen Frost is the renowned florist of […]