ASCFG Events Calendar

Optimizing Websites for Marketing and Sales

Zoom

CEO Katie Elzer-Peters of Garden of Words, LLC. Wednesday, March 26, 2025, at 8:00 p.m. Eastern. With over fifteen years of marketing expertise for the green industry, Katie Elzer-Peters of Garden of Words LLC knows how agricultural professionals can set their online presence up for success. Join this incredible presentation on the importance of creating […]

Farm Tour: Wollam Gardens

Wollam Gardens 5167 Jeffersonton Rd, Jeffersonton, VA, United States

Host: Bob Wollam Wollam Gardens 5167 Jeffersonton Rd Jeffersonton VA 22724 8:30 a.m. to 1:00 p.m. www.wollamgardens.com Limited to 80 attendees. Registration Fee: $125. Event Overview: Join the renowned Bob Wollam at Wollam Gardens for an exciting tour of this fantastic operation. Wollam Gardens is an 11 acre cut-flower farm and event destination, featuring a […]

Popped with Phebe: Pop Up Events, Workshops, and Unique Retail Options

Zoom

Phebe Robinson-Higgins of Grace Floral and Co. Tuesday, April 8, 2025, at 8:00 p.m. Eastern. Pop-up workshops are an exciting way for flower farmers and floral professionals to engage your community, to showcase your expertise, and create memorable experiences. Often hosted in third party retail and boutique spaces, these unique events are offer incredible opportunities […]

Ask an Expert: Developing New Customer Experiences, Diversifying Income Streams

Zoom

Sarah and Curtis Millsap grow 2 acres of flowers and vegetables annually, with 25,000 square feet under plastic, including a 1,600 square foot Chinese solar greenhouse and a 6,000 square foot minimally heated greenhouse. They use organic practices, and offer their produce for sale through a year-round, a 185 member CSA, farmers’ market, and restaurant […]

Effective Email Marketing for Cut Flower Farmers

Zoom

Angie Machado of Etereas Flowers, LLC. Tuesday, April 22, 2025, at 8:00 p.m. Eastern With unpredictable algorithms, uncertain legislation, and changing demographics, communicating with consumers has moved away from social media and onto building an email-based community through which you can directly contact your customers. Angie Machado is a marketing specialist and owner of Etereas […]

Preparing Effective Financial Statements for Your Farm

Zoom

Sarah Scott, CPA, Allegiant Tax & Accounting Services and Flower Farm. Monday, April 28, 2025, at 8:00 p.m. Eastern. Maintaining clear, accurate and timely financial statements is one of the most impactful investments you can make in the long-term success of your cut flower farm. Well-prepared statements ensure hassle-free internal and external audits, help guide […]

Ask an Expert: Online Bookkeeping for Cut Flower Farmers

Zoom

Jessica and Graham Chase are the owners and farmer-florists of Sierra Flower Farm in Gardner, Nevada. The farm isn't the typical farm of rolling acres, but rather a tiny urban farm with about a half acre in production, selling wholesale blooms and servicing local weddings. Conscious of their impact on the environment and the ecosystem […]

Farm Tour: Full Belly Farm

Full Belly Farm 16141 Road 43, Guinda, CA, United States

Host: Hannah Muller Full Belly Farm 16141 Road 43 Guinda, CA 95637 https://fullbellyfarm.com/ 9:00 a.m. – 1:00 p.m. Limited to 60 attendees. Registration Fee: $100. Event Overview: Join Hannah Muller, flower farmer and founder of The Wreath Room, at Full Belly Farm for a half day tour of this extensive operation. Full Belly Farm is […]

Ask an Expert: Companion Planting for Cut Flower Crops

Zoom

Join us for a session on companion planting for crop flower crops with Jalisca Thomason, founder of Rustic Roots Floral Design, and agroforestry professor at Bakersfield College. Jalisca will introduce the concept of companion planting, discuss the benefits and considerations, and provide practical advice that attendees can try on their own farms. Jalisca Thomason is an […]

Farm Tour: Creekside Flower Farm

Creekside Flower Farm 16141 Road 43, Chattanooga, TN, United States

Host: Morgan Sharpe Creekside Flower Farm Chattanooga, TN https://www.creeksideflowerfarm.com/ 9:00 a.m. – 1:00 p.m. Limited to 125 attendees. Registration Fee: $125. Event Overview: Join Morgan Sharpe of Creekside Flower Farm for a farm tour! Morgan is a farmer-florist who offers florals for weddings and events and sells her blooms to florists. Her floral design style has […]

ASCFG Equipment & Field Day

Hosted by Johnny’s Selected Seeds Tuesday, June 24, 2025 8:00 a.m. – 4:00 p.m. Join us for an immersive and exciting event in June: The ASCFG Equipment & Field Day, hosted by the marvelous Johnny’s Selected Seeds! This event will feature live demonstrations and expert instruction on how to use different farm tools (both hand […]

2025 ASCFG Floral Design Intensive

Location: The Barn at Honeysuckle Hill, Asheville, North Carolina The ASCFG is hosting an in-person Floral Design Intensive at The Barn at Honeysuckle Hill in Asheville, North Carolina, on July 8 & 9, 2025. Farmer florists, florists, and floral designers will learn how to level up their skillsets with workshops that feature a combination of live demonstrations […]