Join the ASCFG for the January 2024 Ask an Expert session led by Emily Watson of Fernabelle Acres! In this session, Emily will share her experiences in pursuing a farm ownership loan with the Farm Service Agency. Loan applications can be a long, slow, and frustrating experience, and Emily shares that, "The process is not […]
Join the February 2024 Ask an Expert session for an exciting presentation by Ellen Frost, renowned florist! This session will dig into the nitty gritty details of pricing, touching on such topics including variety selection, availability lists, approaching florists, bunch sizes/stem length, and more. More details to come! Ellen Frost is the renowned florist of […]
Part of the Flowers are Serious Business webinar series, "Happiness Is Pivot Tables: The Spreadsheet Skill You Didn't Know You Needed" is an exciting opportunity to level up your recordkeeping skills as a business owner. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about […]
Part of the Flowers are Serious Business webinar series, “Customer Education Strategies for Cut Flower Growers" is an exciting opportunity to better engage with prospective customers in order to increase sales and build relationships. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership […]
Join Jennifer and Scott Joray from Eastern River Farm for the March 2024 Ask an Expert session! Jennifer and Scott are the wife and husband team behind Eastern River Farm and during this webinar, they will share their personal system for managing a la carte weddings on their farm, including how they market, book, style, […]
Part of the Flowers are Serious Business webinar series, “Legal Issues for Cut Flower Farmers” is an exciting opportunity to expand your knowledge about legal issues cut flower farmers face as business owners. Please note that this webinar series is only available for ASCFG members. If you are interested in learning more about membership options […]
Part of the Flowers are Serious Business webinar series, "Analyzing Cut Flower Profitability through the Enterprise Budget Analysis Process" is an exciting opportunity to learn how to evaluate your profitability and how to translate that information into action. Please note that this webinar series is only available for ASCFG members. If you are interested in learning […]
Let's liberate cut flower farmers of this world from tedious rubber banding of bunches and climbing on ladders! Emily Patrick of Carolina Flowers will show you how to create high quality, colorfast, intact dried flowers quickly and efficiently. Emily has prepared and sold dried flowers for over five years and will share her hard won […]
Join the ASCFG for the May 2024 Ask an Expert session led by Julia Keel of Full Keel Farm! Julia will present on using the Paperpot system for cut flowers on her farm in Florida. After adopting the Paperpot trays in 2020, she estimates that about 85% of Full Keel Farm's 2024 crops will be […]
Join us for the June 2024 Ask an Expert session on intellectual property! Jenny Jonak of Dragon Song Farm has been an attorney for 27 years. She will talk about intellectual property issues that you can use to protect and grow your flower business. Briefly, intellectual property refers to the creative work or processes you […]
Curbing the Spread of Invasive Species in Flower Farming and Floristry Challenges and Solutions for Growers and Florists Invasive species are causing problems across farms, gardens, waterways, wildlife habitats, and landscapes. They are often foraged or grown by flower farmers and used in designs by florists. Sometimes this is intentional, while other times it results […]
Join us for the August 2024 Ask an Expert session taught by Lennie Larkin of B-Side Flower Farm. Business planning can be an overwhelming process, which keeps flower farmers from doing it. But the good news is that business planning doesn't have to be a one-site-fits-all, formal process. In this session, Lennie will guide you […]
