Quick Details

• Host: Liz Faucher
• Address: 4919 Miller Road, Earlysville, Virginia
• Website: www.leapfrogflowerfarm.com
• Date and Time: June 1, 2023, from 9:00 a.m. to Noon
• Attendance Cap: Limited to 25 attendees.

From the Host

I have been growing for 5 years. My method until recently has been mostly “throw it against the wall and see what sticks.” I’ve tried pretty much everything: CSAs, small farmers’ markets, big farmers’ markets, DIY weddings. I didn’t have a cohesive plan and vision until I helped found Central Virginia Flower Collective in spring 2022. Being a part of a cooperative selling model has helped me hone and fine-tune my growing and sales plans. Not only does the Collective provide extensive stem metrics through Rooted Farmers, it provides weekly feedback on what is and isn’t a saleable item.

I’d like the focus of this tour to be on the collective model. I am in central Virginia, where we have faced an uphill battle to encourage the use of local flowers. After attending a Johnny’s webinar on flower cooperatives in 2021, I contacted every local farm listed in the ASCFG directory. Seven of us came together and started CVFC.

For the farm tour, I’ll showcase the farm and steps that I’ve taken to turn a former cow field into a working flower farm. Then, several of our collective members will form a panel to discuss how joining a collective has impacted their growing and sales plans for 2023.

Register

SPONSORED BY